ELEVATE YOUR EVERY MOMENT

Shop apparel that moves with you through every chapter of your journey.

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FOUNDED & DESIGNED BY KALEE ROGERS

With a deep passion for fitness, Kalee knows firsthand how quality apparel can elevate your workout and fuel your confidence. She’s committed to creating pieces that not only perform but also inspire. Beyond her dedication to fitness, Kalee’s love for faith and fashion guides her vision for Day 1 Fitness Apparel.

FITNESS

Kalee has always embraced daily workouts as a way to fuel her spirit, boost her confidence, and inspire others to believe in their own potential.

FAITH

Kalee’s faith is her foundation, guiding her daily life and fueling her commitment to inspire others.

FASHION

Passionate about fashion, Kalee enjoys curating stylish, trendy outfits that make you feel confident and look great for any occasion. She loves sharing her favorite finds with her friends and followers.

Day 1 Fitness

SHOP OUR CORE COLLECTION

At Day 1, we believe in the power of progress, no matter where you start. Our apparel is designed to support you in every move, helping you look and feel your best as you step into your strength and embrace the journey ahead.

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About Our support for genesis

At Day 1 Fitness, we believe in doing more than creating great activewear — we’re here to make an impact. We’ve previously supported Saprea and remain grateful for their work, but we’re expanding our reach to partner with other organizations aligned with our mission.

We’re honored to announce our partnership with Genesis Women’s Shelter & Support, which for over 40 years has provided at no cost, trauma-informed services — including counseling, advocacy, and legal aid — helping more than 42,000 women rebuild their lives.

Stronger Together. Every purchase contributes to Genesis’ mission of safety, healing, and hope for women.

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