This store requires javascript to be enabled for some features to work correctly.
New Drop
What Customers Are Saying
Softest. Coziest. Warmest Sherpa I’ve owned! Love the high neck. Kept me warm on one of the coldest days in New York City! Highly recommend!
The fact that I feel like I’m not wearing anything is insane. The quality and fit are absolutely amazing. 🤩
There wasn't anything I didn't like about this bra. I love the coverage, support, and fit. I love the thick straps! I do powerlifting & it works out great. I will be getting another one! Thank you!
Loved the performance tank top so much that I ordered a second one. I not only wear it to work out but also love it under sweatshirts. Very comfortable.
On Repeat
Shop Collections
Tap to Shop the look
Make your move in Day 1. Tap to shop the look!
IGNITE A WHOLE NEW YOU
Whether it’s your Day 1 or Day 1000, it all starts with comfortable, functional fitness apparel. Day 1’s mission is to fuel your fire with fashion-forward athletic wear that inspires and ignites a whole new you.
Let customers speak for us
IN YOUR CLOSETS & COMMUNITIES
Our heart is in supporting women who are overcoming the lasting effects of trauma. In an effort to contribute to their healing journey, we donate to organizations that have made it their mission to help aid these women day in and day out. Tap below to learn more about the organization we're supporting.
