Bold. Bright. Unstoppable.
The Blue Crush Collection—sculpting fit, standout color, and next-level energy.
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The Blue Crush Collection—sculpting fit, standout color, and next-level energy.
Love these shorts! They are the perfect length and I love the pocket on the under shorts to put my phone in.
This bra top is super flattering. It fits true to size and is great for any workout. I even wear it when I don't workout and doing just "mom things." It's a seamless fit.
I love my allure tank! Not only is it the best pink color ever, it is so comfortable and easy to wear! I love the coverage on it and feel secure when I walk or workout in it!
My husband literally asks me to wear these everyday! It is so shapely and offers a supportive compression with lots of stretch.
Whether it’s your Day 1 or Day 1000, it all starts with comfortable, functional fitness apparel. Day 1’s mission is to fuel your fire with fashion-forward athletic wear that inspires and ignites a whole new you.
Our heart is in supporting women who are overcoming the lasting effects of trauma. In an effort to contribute to their healing journey, we donate to organizations that have made it their mission to help aid these women day in and day out. Tap below to learn more about the organization we're supporting.